China Explored: Insights into Doing Business in China

Activity

Participants were invited to join a special event themed on ‘Doing Business in China’. Practical insights from experienced managers were shared within the context of projects recently undertaken in their companies. Macro-trends and emerging issues were raised by keynote and roundtable speakers.

Case study presentations of 15-20 minutes in length, with the remainder of their ‘30 minutes’ allocated for Q&A.

Description

Welcome: John Storm, E-MBA Programme Director, University of Aberdeen
The Importance of Understanding China: John Wilson, Professor, Donghua University
Case 1: From Surviving to Thriving: Transforming Sequanta’s HR Strategy: Jiajun Fei, CEO, Sequanta
Case 2: Utilising A Design Thinking Approach to Improve Employee Retention: Sensata Technologies: Xiaolei Yang, Talent Director (APAC), Sensata Technologies
Case 3: Customer Perceived Value within China’s Digital Commerce Context: Home Appliances at Panasonic: Jing Jiang, Senior Product Manager, Panasonic
Roundtable discussion: Issues in China today
-Ellen Touchstone, Associate Dean, Xi’an Jiaotong-Liverpool University
-Laurie Underwood, Senior Professor of Practice, IESEG School of Management
-Steven White, Associate Professor, Tsinghua University
The China Business Casebook: John Peters, Advisory Board Member, Ethics International Press
Closing remarks: John Storm, E-MBA Programme Director, University of Aberdeen

Period	22 Feb 2023
Event title	China Explored: Insights into Doing Business in China
Event type	Conference
Degree of Recognition	International