Nudging meat off the menu

Press/Media: Articles in 'The Conversation'

Description

To keep global heating below 2°C, the world’s appetite for meat must change. This will mean reducing meat consumption in most developed countries and limiting the increase in developing countries. But how do you convince people to break the habit of a lifetime?

Our recent paper, published in the journal Appetite, looked at how “nudging” might help. This is an approach from behavioural psychology that aims to subtly change a person’s behaviour. In the same way a gentle nudge on the shoulder might alert you to something nearby, subliminal nudges in advertising or on signs help to affect the subconscious choices people make. To change a person’s diet, nudges could help them choose meat substitutes over the real thing.

Period27 Sep 2019

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