Improving nutritional balance for high street consumers

Impact

Description of impact

Known in the food industry for her work around nutrition and sustainable weight loss, Professor Alexandra Johnstone at the University of Aberdeen’s Rowett Institute was approached by M&S to spearhead an industry-academia collaboration to advise and guide the company in its development of a new food range.

Narrative

As the UK continues to face an obesity epidemic, scientists and dieticians search for new strategies to tackle the crisis. But with countless diets and recommendations available, many consumers face conflicting advice surrounding the best options for consistent weight loss. As popular diets can often involve reducing or eliminating a food group, those looking to lower their calorie intake are often left feeling hungry and unsatisfied at meal times.

Theme

Health, nutrition and wellbeing
Impact statusOpen
Impact date20082010