Decorative ironwork pervaded medieval England. In 1999 Jane Geddes published the first specialised study of the medium: Medieval Decorative Ironwork in England. Its findings generated impact when English Heritage decided to re-furnish Dover Castle in the fashion of its regal hey-day around 1180. All the iron elements in the furniture were based on the precise descriptions and dates available in Medieval Decorative Ironwork in England. Geddes helped train smiths and carpenters for the job. Visitor numbers and income increased when the project opened in 2009 and by 2010/11 had risen by 22 per cent and 48 per cent respectively. The launch of Dover Castle as an enhanced visitor attraction improved the tourist footfall in Dover town. In addition, two major TV programmes have expanded the cultural reach of this research.