• 51 Citations
20142020

Research output per year

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Research Output

  • 51 Citations
  • 9 Article

Platform development: Emerging insights from a nascent industry

Shi, X., Li, F. & Chumnumpan, P., 10 Jun 2020, In : Journal of Management.

Research output: Contribution to journalArticle

Open Access
  • The use of product scarcity in marketing

    Shi, X., Li, F. & Chumnumpan, P., 31 Jan 2020, In : European Journal of Marketing. 54, 2, p. 380-418 39 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 6 Downloads (Pure)

    Modelling market dynamics of multi-brand and multi-generational products

    Shi, X. & Chumnumpan, P., 16 Nov 2019, In : European Journal of Operational Research. 279, 1, p. 199-210 12 p.

    Research output: Contribution to journalArticle

  • 3 Citations (Scopus)

    Understanding new products’ market performance using Google Trends

    Chumnumpan, P. & Shi, X., May 2019, In : Australasian Marketing Journal. 27, 2, p. 91-103 13 p.

    Research output: Contribution to journalArticle

  • 6 Citations (Scopus)

    An examination of NPD models in the context of business models

    Shi, X., Li, F. & Ziaee Bigdeli, A., Jul 2016, In : Journal of Business Research. 69, 7, p. 2541-2550 10 p.

    Research output: Contribution to journalArticle

    Open Access
    File
  • 7 Citations (Scopus)