A Design Thinking Workshop to Kickstart Sustainability Initiatives: For Entrepreneurs and SME Leaders

John Storm

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sustainable development is rooted in proactively understanding and inclusively
acting upon the needs of stakeholders – including inanimate objects like printer ink and trees. Grounded in design thinking’s emphasis on ‘Empathy’, this paper proposes a structure that educators, corporate trainers or Executive Education facilitators may employ within the context of an interactive workshop for stimulating sustainability-orientated initiatives in SMEs.

The proposed structure initially develops an interactive map of a company’s stakeholders, upon which facilitators are guided through a process that aids workshop participants to recognise, understand and engage with their organisations’ lesser emphasised stakeholders and explore opportunities for kick-starting a new sustainability-orientated project. The workshop subsequently proceeds to guide participants through design thinking’s steps of Ideate, Prototype and Test, wherein participants will explore realistic starting points for
embarking on their sustainable journey. The workshop closes with participants preparing to obtain feedback from core stakeholders prior to kickstarting the project.
Original languageEnglish
Title of host publicationEdMedia + Innovate Learning 2021
Pages407-412
Publication statusPublished - 2021

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