A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment

Hui Fang; Jie Zhang; Murat Sensoy; Nadia Magnenat Thalmann

doi:10.1109/TrustCom.2011.42

A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment

Hui Fang, Jie Zhang, Murat Sensoy, Nadia Magnenat Thalmann

Computing Science

Nanyang Technological University

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

6 Citations (Scopus)

Abstract

In this paper, we propose a reputation mechanism for virtual marketplaces. The proposed approach is based on five-sense oriented feedback provision with the support of existing virtual reality technologies. We have conducted user studies to analyse users' attitude towards this new approach. These studies reveal that users prefer virtual marketplaces with our proposed reputation mechanism over that with traditional reputation mechanisms, and that our mechanism can effectively ensure user's trust in the virtual marketplaces and simultaneously promote user's trust in other users. Our approach is based on feedback from other users. Feedback from users could be very subjective and misleading for other users. Hence, we propose a novel mechanism to align subjective user feedback before reputation computations in virtual marketplaces. Results of our experiment demonstrate that with our feedback alignment approach, buyers can more accurately model sellers' reputation.

Original language	English
Title of host publication	Proceedings of 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom)
Publisher	IEEE Explore
Pages	312-319
Number of pages	8
ISBN (Print)	978-1-4577-2135-9
DOIs	https://doi.org/10.1109/TrustCom.2011.42
Publication status	Published - 2011
Event	10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom-11) - Changsha, China Duration: 16 Nov 2011 → 18 Nov 2011

Conference

Conference	10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom-11)
Country/Territory	China
City	Changsha
Period	16/11/11 → 18/11/11

Bibliographical note

ACKNOWLEDGEMENT
This work has been made possible thank to the Institute for Media Innovation at Nanyang Technological University who has given a scholarship to the first author.

Keywords

reputation mechanism
virtual reality
subjectivity alignment
five senses
virtual marketplaces
Virtual reality
Three dimensional displays
Humans
Asia
Solid modeling
Visualisation
Decision making
five- sense oriented feedback provision

Access to Document

10.1109/TrustCom.2011.42Licence: Unspecified

Cite this

Fang, H., Zhang, J., Sensoy, M., & Thalmann, N. M. (2011). A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment. In Proceedings of 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom) (pp. 312-319). IEEE Explore. https://doi.org/10.1109/TrustCom.2011.42

A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment. / Fang, Hui; Zhang, Jie; Sensoy, Murat et al.
Proceedings of 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom). IEEE Explore, 2011. p. 312-319.

Research output: Chapter in Book/Report/Conference proceeding › Published conference contribution

Fang, H, Zhang, J, Sensoy, M & Thalmann, NM 2011, A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment. in Proceedings of 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom). IEEE Explore, pp. 312-319, 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom-11), Changsha, China, 16/11/11. https://doi.org/10.1109/TrustCom.2011.42

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abstract = "In this paper, we propose a reputation mechanism for virtual marketplaces. The proposed approach is based on five-sense oriented feedback provision with the support of existing virtual reality technologies. We have conducted user studies to analyse users' attitude towards this new approach. These studies reveal that users prefer virtual marketplaces with our proposed reputation mechanism over that with traditional reputation mechanisms, and that our mechanism can effectively ensure user's trust in the virtual marketplaces and simultaneously promote user's trust in other users. Our approach is based on feedback from other users. Feedback from users could be very subjective and misleading for other users. Hence, we propose a novel mechanism to align subjective user feedback before reputation computations in virtual marketplaces. Results of our experiment demonstrate that with our feedback alignment approach, buyers can more accurately model sellers' reputation.",

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author = "Hui Fang and Jie Zhang and Murat Sensoy and Thalmann, {Nadia Magnenat}",

note = "ACKNOWLEDGEMENT This work has been made possible thank to the Institute for Media Innovation at Nanyang Technological University who has given a scholarship to the first author.; 10th IEEE International Conference on Trust, Security and Privacy in Computing and Communications (IEEE TrustCom-11) ; Conference date: 16-11-2011 Through 18-11-2011",

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AB - In this paper, we propose a reputation mechanism for virtual marketplaces. The proposed approach is based on five-sense oriented feedback provision with the support of existing virtual reality technologies. We have conducted user studies to analyse users' attitude towards this new approach. These studies reveal that users prefer virtual marketplaces with our proposed reputation mechanism over that with traditional reputation mechanisms, and that our mechanism can effectively ensure user's trust in the virtual marketplaces and simultaneously promote user's trust in other users. Our approach is based on feedback from other users. Feedback from users could be very subjective and misleading for other users. Hence, we propose a novel mechanism to align subjective user feedback before reputation computations in virtual marketplaces. Results of our experiment demonstrate that with our feedback alignment approach, buyers can more accurately model sellers' reputation.

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KW - subjectivity alignment

KW - five senses

KW - virtual marketplaces

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KW - Three dimensional displays

KW - Humans

KW - Asia

KW - Solid modeling

KW - Visualisation

KW - Decision making

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A Reputation Mechanism for Virtual Reality: Five-Sense Oriented Feedback Provision and Subjectivity Alignment

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Bibliographical note

Keywords

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