Adapting Healthy Eating Messages to Personality

Rosemary Josekutty Thomas*, Judith Masthoff, Nir Oren

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

12 Citations (Scopus)

Abstract

This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.

Original languageEnglish
Title of host publicationPersuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors
Subtitle of host publication12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings
EditorsPeter W. de Vries, Harri Oinas-Kukkonen, Liseth Siemons, Nienke Beerlage-de Jong, Lisette van Gemert-Pijnen
Place of PublicationSwitzerland
PublisherSpringer-Verlag
Pages119-132
Number of pages14
ISBN (Electronic)9783319551340
ISBN (Print)9783319551333
DOIs
Publication statusPublished - 9 Mar 2017
Event12th International Conference on Persuasive Technology, PERSUASIVE 2017 - Amsterdam, Netherlands
Duration: 4 Apr 20176 Apr 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10171 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference12th International Conference on Persuasive Technology, PERSUASIVE 2017
CountryNetherlands
CityAmsterdam
Period4/04/176/04/17

Fingerprint

Persuasion
Interaction Effects
Personality
Scenarios
Range of data

Keywords

  • Framing
  • Nutrition
  • Personalisation
  • Personality
  • Persuasion

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

Cite this

Thomas, R. J., Masthoff, J., & Oren, N. (2017). Adapting Healthy Eating Messages to Personality. In P. W. de Vries, H. Oinas-Kukkonen, L. Siemons, N. Beerlage-de Jong, & L. van Gemert-Pijnen (Eds.), Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings (pp. 119-132). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10171 LNCS). Switzerland: Springer-Verlag. https://doi.org/10.1007/978-3-319-55134-0_10

Adapting Healthy Eating Messages to Personality. / Thomas, Rosemary Josekutty; Masthoff, Judith; Oren, Nir.

Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings. ed. / Peter W. de Vries; Harri Oinas-Kukkonen; Liseth Siemons; Nienke Beerlage-de Jong; Lisette van Gemert-Pijnen. Switzerland : Springer-Verlag, 2017. p. 119-132 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10171 LNCS).

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Thomas, RJ, Masthoff, J & Oren, N 2017, Adapting Healthy Eating Messages to Personality. in PW de Vries, H Oinas-Kukkonen, L Siemons, N Beerlage-de Jong & L van Gemert-Pijnen (eds), Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 10171 LNCS, Springer-Verlag, Switzerland, pp. 119-132, 12th International Conference on Persuasive Technology, PERSUASIVE 2017, Amsterdam, Netherlands, 4/04/17. https://doi.org/10.1007/978-3-319-55134-0_10
Thomas RJ, Masthoff J, Oren N. Adapting Healthy Eating Messages to Personality. In de Vries PW, Oinas-Kukkonen H, Siemons L, Beerlage-de Jong N, van Gemert-Pijnen L, editors, Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings. Switzerland: Springer-Verlag. 2017. p. 119-132. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-319-55134-0_10
Thomas, Rosemary Josekutty ; Masthoff, Judith ; Oren, Nir. / Adapting Healthy Eating Messages to Personality. Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors: 12th International Conference, PERSUASIVE 2017, Amsterdam, The Netherlands, April 4–6, 2017, Proceedings. editor / Peter W. de Vries ; Harri Oinas-Kukkonen ; Liseth Siemons ; Nienke Beerlage-de Jong ; Lisette van Gemert-Pijnen. Switzerland : Springer-Verlag, 2017. pp. 119-132 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
@inproceedings{d52844a1f8bc4a1dae3ef6b623b132f6,
title = "Adapting Healthy Eating Messages to Personality",
abstract = "This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.",
keywords = "Framing, Nutrition, Personalisation, Personality, Persuasion",
author = "Thomas, {Rosemary Josekutty} and Judith Masthoff and Nir Oren",
year = "2017",
month = "3",
day = "9",
doi = "10.1007/978-3-319-55134-0_10",
language = "English",
isbn = "9783319551333",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer-Verlag",
pages = "119--132",
editor = "{de Vries}, {Peter W.} and Harri Oinas-Kukkonen and Liseth Siemons and {Beerlage-de Jong}, Nienke and {van Gemert-Pijnen}, Lisette",
booktitle = "Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors",

}

TY - GEN

T1 - Adapting Healthy Eating Messages to Personality

AU - Thomas, Rosemary Josekutty

AU - Masthoff, Judith

AU - Oren, Nir

PY - 2017/3/9

Y1 - 2017/3/9

N2 - This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.

AB - This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini’s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini’s principles and framing on persuasiveness.

KW - Framing

KW - Nutrition

KW - Personalisation

KW - Personality

KW - Persuasion

UR - http://www.scopus.com/inward/record.url?scp=85015908784&partnerID=8YFLogxK

U2 - 10.1007/978-3-319-55134-0_10

DO - 10.1007/978-3-319-55134-0_10

M3 - Conference contribution

SN - 9783319551333

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 119

EP - 132

BT - Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors

A2 - de Vries, Peter W.

A2 - Oinas-Kukkonen, Harri

A2 - Siemons, Liseth

A2 - Beerlage-de Jong, Nienke

A2 - van Gemert-Pijnen, Lisette

PB - Springer-Verlag

CY - Switzerland

ER -