@inproceedings{d52844a1f8bc4a1dae3ef6b623b132f6,
title = "Adapting Healthy Eating Messages to Personality",
abstract = "This paper considers how persuasive messages – within the healthy eating domain – should be communicated to individuals with different personality types. Following a personality assessment, subjects imagined themselves in a scenario and evaluated the effectiveness of messages constructed using Cialdini{\textquoteright}s principles of persuasion. Our results suggest that messages exploiting the principle of authority are the most effective across a range of personality types. In addition, personality had a statistically significant impact on the persuasiveness of messages, with “conscientious” subjects more willing to be persuaded than others. Finally, we found that positively framed messages were more preferred than negatively ones. We also found some interaction effects between personality traits and Cialdini{\textquoteright}s principles and framing on persuasiveness.",
keywords = "Framing, Nutrition, Personalisation, Personality, Persuasion",
author = "Thomas, {Rosemary Josekutty} and Judith Masthoff and Nir Oren",
year = "2017",
month = mar,
day = "9",
doi = "10.1007/978-3-319-55134-0_10",
language = "English",
isbn = "9783319551333",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer-Verlag",
pages = "119--132",
editor = "{de Vries}, {Peter W.} and Harri Oinas-Kukkonen and Liseth Siemons and {Beerlage-de Jong}, Nienke and {van Gemert-Pijnen}, Lisette",
booktitle = "Persuasive Technology: Development and Implementation of Personalized Technologies to Change Attitudes and Behaviors",
note = "12th International Conference on Persuasive Technology, PERSUASIVE 2017 ; Conference date: 04-04-2017 Through 06-04-2017",
}