Advanced digital technologies and international business: A multidisciplinary analysis of the literature

Ali Ahi* (Corresponding Author), Noemi Sinkovics, Y Shildibekov, Rudolf Sinkovics, N Mehandjiev

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)
1 Downloads (Pure)


Advanced digital technologies, such as the Internet of Things, blockchain, big data analytics and augmented reality, are gradually transforming the way multinational firms do business. Due to the extent of this transformation many scholars argue that the integration of these technologies marks the commencement of the fourth industrial revolution (Industry 4.0). However, the question how these advanced technologies impact international business activities needs further attention. To this end, we adopt a multidisciplinary approach to review the related literature in international business (IB), general management, information systems, and operations research. We include the two latter fields, because advanced technologies have received more attention in these bodies of literature. Based on our analysis, we discuss the implications of these technologies for international business. Further, we highlight the drivers of technology utilisation by multinational firms and likely outcomes. We also provide future research avenues.

Original languageEnglish
Article number101967
Number of pages17
JournalInternational Business Review
Issue number4
Early online date24 May 2022
Publication statusPublished - 1 Aug 2022


  • 3D printing
  • Advanced technology
  • Artificial intelligence (AI)
  • Digitalization
  • Global value chains
  • Industry 4.0
  • Information and communication technology (ICT)
  • International business
  • Internet


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