Aligning Subjective User Feedback for Reputation Computation in Virtual Reality

Hui Fang, Murat Sensoy, Nadia Magnenat Thalmann, Jie Zhang

Research output: Contribution to conferencePosterpeer-review

Abstract

Virtual Reality (VR) is defined as an artificial environment experienced through sensory stimuli provided by a computer. Current research on VR aims to develop a simulated reality that is realistic enough to satisfy human senses. As this technology is getting mature, its new application areas emerge, such as virtual marketplaces. Previous research has concerned about adopting virtual reality into constructing e-commerce, and validated whether and how virtual reality can influence trust and thus impact user decision making in advance [1]. Besides, there are inherited trust problems in virtual marketplaces. For instance, some sellers may be dishonest (e.g., fail to deliver items as what they promised), or some sellers may have different competency (e.g., provide only low quality products). In order to address the trust problem in virtual marketplaces, a five sense oriented feedback provision approach has been proposed in our previous work [3].
Original languageEnglish
Pages1-3
Number of pages3
Publication statusPublished - 2011
EventUser Modeling, Adaptation and Personalization Conference, UMAP 2011 - Girona, Spain
Duration: 11 Jul 201115 Jul 2011

Conference

ConferenceUser Modeling, Adaptation and Personalization Conference, UMAP 2011
Country/TerritorySpain
CityGirona
Period11/07/1115/07/11

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