An exploration of NGO and media efforts to influence workplace practices and associated accountability within global supply chains

Craig Deegan (Corresponding Author), Muhammad Azizul Islam (Corresponding Author)

Research output: Contribution to journalArticle

36 Citations (Scopus)


This paper investigates how social and environmental non-government organisations (NGOs) use the news media in an endeavour to create changes in the social performance and associated accountability of multinational buying companies' (MBCs') supply chains located in a developing country such as Bangladesh. In this research, we explicitly seek the views of senior officers from global and local NGOs operating in Bangladesh, as well as the views of journalists from major global and local news media organisations. Our results show that social and environmental NGOs strategically use the news media in an effort to effect changes in corporate workplace and related disclosure practices. More particularly, both the NGOs and the news media representatives stated that NGOs would be relatively powerless to create change in corporate accountability without media coverage. This is the first known study to specifically address the joint and complementary role of NGOs and the news media in potentially creating changes in the social and environmental operating and disclosure practices of supply chains emanating from a developing country.
Original languageEnglish
Pages (from-to)397-415
Number of pages19
JournalBritish Accounting Review
Issue number4
Early online date24 Oct 2014
Publication statusPublished - 1 Dec 2014



  • Accountability
  • Developing country
  • Legitimacy
  • Multinational company
  • News media
  • Social and environmental NGOs
  • Social and environmental disclosure
  • Supply chain

Cite this