Benefits of incentives for breastfeeding and smoking cessation in pregnancy (BIBS): a mixed methods study to inform trial design

Heather Morgan, Patricia Hoddinott* (Corresponding Author), Gill Thomson, Nicola Crossland, Shelley Farrar, Deokhee Yi, Jennifer Margaret Hislop, Victoria Hall Moran, Graeme Stewart MacLennan, Stephan U Dombrowski, Kieran John Rothnie, Fiona Stewart, Linda Bauld, Anne Ludbrook, Fiona Dykes, Falko F Sniehotta, David Tappin, Marion Kay Campbell

*Corresponding author for this work

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