Business-to-business carsharing

Evidence from Britain of factors associated with employer-based carsharing membership and its impacts

Matthew Clarke, Kate Gifford, Jillian Anable, Scott Le-Vine

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Carsharing organizations (known as car clubs in Britain) are today evolving in new ways. One noteworthy development is the growth of the business-to-business (B2B) market, which is motivated in part by operators’ desire to smooth the temporal profile of overall carsharing demand and thereby increase aggregate fleet-utilization rates. In contrast to the widely-studied business-to-consumer (B2C) market, however, comparatively little is known about the B2B segment. This study fills this gap by drawing on a national survey of both Britain’s B2B carsharing members (n = 682) and employers’ corporate travel administrators that oversee an organization’s B2B carsharing membership (n = 127). Analytical methods included both descriptive statistics and multivariate regression techniques. We find that two-thirds (68 %) of B2B members use carsharing for their usual business travel, and that half (51 %) of them previously used their own car for such travel. Approximately one in seven (15 %) respondents indicated that their carsharing membership through their employer has changed their travel habits by allowing them to commute to work less often by private car, as they do not require their own personal car for work-related travel during their workday. It appears that car use for (non-commuting) business purposes may increase, however. This paper concludes with a discussion of open questions that are suggested to motivate the future research agenda.
Original languageEnglish
Pages (from-to)471-495
Number of pages25
JournalTransportation
Volume42
Issue number3
Early online date1 Apr 2015
DOIs
Publication statusPublished - May 2015

Fingerprint

Car
Factors
Business to business
Employers
Analytical methods
Corporate travel
Business travel
Research agenda
Habit
Business-to-business (B2B)
Multivariate regression
Statistics
Utilization rate
Clubs
Operator

Keywords

  • carsharing
  • business travel
  • car club
  • business-to business
  • B2B

Cite this

Business-to-business carsharing : Evidence from Britain of factors associated with employer-based carsharing membership and its impacts. / Clarke, Matthew; Gifford, Kate; Anable, Jillian; Le-Vine, Scott.

In: Transportation, Vol. 42, No. 3, 05.2015, p. 471-495.

Research output: Contribution to journalArticle

Clarke, Matthew ; Gifford, Kate ; Anable, Jillian ; Le-Vine, Scott. / Business-to-business carsharing : Evidence from Britain of factors associated with employer-based carsharing membership and its impacts. In: Transportation. 2015 ; Vol. 42, No. 3. pp. 471-495.
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