Chapter Full-text available Private full-text Healthy habits and life style promotion to fight obesity. Social marketing and communication 2.0 in the project European youth tackling obesity (EYTO)

Jordi Prades, Helle Kettner Høeberg, Magaly Aceves Martins, Montse Giralt, Elisabet Llaurado, Ignasi Papell-Garcia, Lucia Tarro, Rosa Sola

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The project European Youth Tackling Obesity (EYTO) has trained teenagers in nutrition, health and communication in order to promote healthy life styles through social marketing campaigns created by and for the teenagers themselves. The project has developed two practical tools —a guide for professionals and recommendations for teenagers— useful to carry out social marketing interventions to improve the teenagers’ healthy life style.
Original languageEnglish
Title of host publicationEducación, comunicación y salud
Subtitle of host publicationPerspectivas desde las ciencias humanas y sociales
PublisherURV Publications
Pages199-223
Number of pages25
ISBN (Print)978-84-8424-518-6
Publication statusPublished - Jun 2017

Publication series

NameMedical Anthropology
Volume25

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    Prades, J., Kettner Høeberg, H., Aceves Martins, M., Giralt, M., Llaurado, E., Papell-Garcia, I., Tarro, L., & Sola, R. (2017). Chapter Full-text available Private full-text Healthy habits and life style promotion to fight obesity. Social marketing and communication 2.0 in the project European youth tackling obesity (EYTO). In Educación, comunicación y salud: Perspectivas desde las ciencias humanas y sociales (pp. 199-223). (Medical Anthropology; Vol. 25). URV Publications.