COGNITIVE MODELS OF STEREOTYPE CHANGE .5. MEASUREMENT, DEVELOPMENT, AND CONSEQUENCES OF SUBTYPING

M HEWSTONE, Neil Macrae, R GRIFFITHS, Alan Berkeley Milne, R BROWN

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Abstract

Three experiments investigated the measurement, development, and consequences of subtyping in stereotype change. All three studies presented subjects with a pattern of stereotype-disconfirming information that was either concentrated within a few or dispersed across several group members. Experiment 1 crossed this pattern factor with order of rating and memory tasks and identified a new memory-based measure of subtyping (clustering of items in free recall by sub-category). Ratings on stereotype-inconsistent traits were lower and clustering scores higher in the concentrated condition, irrespective of order of tasks. Experiment 2 crossed pattern with whether stimulus information was blocked-by-person or unblocked. Ratings on stereotype-inconsistent traits were higher when information was both dispersed and blocked; subtyping was strong only when information was both concentrated and blocked. Experiment 3 crossed pattern with number of subtypes (one vs two), and found lower ratings on stereotype-inconsistent traits and higher subtyping in both the concentrated vs dispersed, and the two-vs one-subtype conditions. Results are discussed in terms of the nature of subtyping and some limitations of the paradigm used. (C) 1994 Academic Press, Inc.

Original languageEnglish
Pages (from-to)505-526
Number of pages22
JournalJournal of Experimental Social Psychology
Volume30
Issue number6
Publication statusPublished - Nov 1994

Keywords

  • GENDER STEREOTYPES
  • MEMORY
  • INFORMATION
  • ORGANIZATION
  • PERCEPTIONS
  • VARIABILITY
  • COMPONENTS
  • CATEGORY
  • RECALL

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