Abstract
Trust is a popular and much disputed topic in various research communities. This paper attempts to integrate existing knowledge on trust into a simple computational model. The model incorporates the impact of direct experiences, reputation, stereotypes, empathy and user characteristics on trust. We present the results of two exploratory experiments testing and improving aspects of the model.
Original language | English |
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Title of host publication | SociUM: Adaptation and Personalisation in Social Systems: Groups, Teams and Communities |
Subtitle of host publication | Workshop Proceedings |
Editors | Julita Vassileva, Manolis Tzagarakis, Vania Dimitrova |
Place of Publication | Corfu, Greece |
Publisher | NCSR Demokritos |
Pages | 60-69 |
Number of pages | 10 |
Publication status | Published - Jun 2007 |
Keywords
- trust
- user model
- computational model
- persuasion