Corporate reputation management: 'living the brand'

Diamandoula Gotsi, A. M. Wilson

    Research output: Contribution to journalArticle

    92 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)99-104
    Number of pages5
    JournalManagement Decision
    Volume39
    Issue number2
    DOIs
    Publication statusPublished - 2001

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