Corporate reputation management: 'living the brand'

Diamandoula Gotsi, A. M. Wilson

Research output: Contribution to journal › Article › peer-review

Access to Document

@article{7dc8ab46967a4867ac5f94c5b9de915e,

title = "Corporate reputation management: 'living the brand'",

author = "Diamandoula Gotsi and Wilson, {A. M.}",

year = "2001",

doi = "10.1108/EUM0000000005415",

language = "English",

volume = "39",

pages = "99--104",

journal = "Management Decision",

issn = "0025-1747",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}