Corporate reputation management: 'living the brand'

Diamandoula Gotsi, A. M. Wilson

    Research output: Contribution to journalArticle

    83 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)99-104
    Number of pages5
    JournalManagement Decision
    Volume39
    Issue number2
    DOIs
    Publication statusPublished - 2001

    Cite this

    Corporate reputation management: 'living the brand'. / Gotsi, Diamandoula; Wilson, A. M.

    In: Management Decision, Vol. 39, No. 2, 2001, p. 99-104.

    Research output: Contribution to journalArticle

    Gotsi, Diamandoula ; Wilson, A. M. / Corporate reputation management: 'living the brand'. In: Management Decision. 2001 ; Vol. 39, No. 2. pp. 99-104.
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