Corporate social responsibility, intellectual property and the creative industries

Abbe E. L. Brown, Nicholas Gervassis, Rumbidzai Mukonoweshuro

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter argues for a new relationship to be generated between IP and the Creative Industries through the framework of corporate social responsibility. This complex and often controversial theme is introduced and its existing relationships with IP and in the Creative Industries are explored. It is argued, given the present focus of the Creative Industries on economics, that change is necessary for there to be appropriate regard to cultural goals and to diversity. This can be done by moving corporate social responsibility beyond its focus on supply chain and health and safety to engage more directly with IP rights – even though IP rights can be argued to be at the core of the Creative Industries and of the business of the IP owner. Building on some existing examples in the Creative Industries and from sustainability, five new pathways are introduced to create this new relationship. IP owners in the Creative Industries are encouraged to explore them.
Original languageEnglish
Title of host publicationResearch Handbook on Intellectual Property and Creative Industries
EditorsAbbe E. L. Brown, Charlotte Waelde
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Chapter25
Pages326-347
Number of pages22
ISBN (Electronic)9781786431172
ISBN (Print)9781786431165
DOIs
Publication statusPublished - Mar 2018

Publication series

NameResearch Handbooks in Intellectual Property
PublisherEdward Elgar

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    Cite this

    Brown, A. E. L., Gervassis, N., & Mukonoweshuro, R. (2018). Corporate social responsibility, intellectual property and the creative industries. In A. E. L. Brown, & C. Waelde (Eds.), Research Handbook on Intellectual Property and Creative Industries (pp. 326-347). (Research Handbooks in Intellectual Property). Edward Elgar Publishing. https://doi.org/10.4337/9781786431172.00037