This case exemplifies the first known use of Design Thinking principles within the product development cycle of a household appliance at Panasonic Appliances (China). Themed around timely discussions about the shifting importance of concentrating new product development towards Utilitarian Value or Hedonic Value characteristics, the case reveals steps taken to improve cohesion across a product development team and bring clarity to key internal stakeholders concerning future direction.
|Title of host publication||The China Business Casebook|
|Number of pages||25|
|Publication status||Published - Jan 2023|
- Design Thinking