Customer Perceived Value within China's Digital Commerce Context: Home Appliance At Panasonic

John Storm, Jing Jiang (Corresponding Author), Laurie Underwood

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

This case exemplifies the first known use of Design Thinking principles within the product development cycle of a household appliance at Panasonic Appliances (China). Themed around timely discussions about the shifting importance of concentrating new product development towards Utilitarian Value or Hedonic Value characteristics, the case reveals steps taken to improve cohesion across a product development team and bring clarity to key internal stakeholders concerning future direction.
Original languageEnglish
Title of host publicationThe China Business Casebook
PublisherEthics Press
Pages30-55
Number of pages25
ISBN (Electronic)978-1-80441-001-1
ISBN (Print)978-1-80441-000-4
Publication statusPublished - Jan 2023

Keywords

  • Design Thinking

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