Abstract
The interest in 3D technology is growing both from academia and in-
dustry, promoting the quick development of 3D e-commerce (i.e. e-commerce
systems in 3D virtual environments). In view of this, we propose a reputation
mechanism particularly for 3D e-commerce. Supported by 3D technology and
virtual reality, it consists of four major components: feedback provision based on
human users’ five senses, reputation computation based on feedback, 3D repre-
sentation of computed reputation, and automatic decision making based on reputation. A user study is conducted to evaluate the necessity and value of our proposed reputation mechanism, confirming that users prefer 3D e-commerce with our proposed reputation mechanism over that with traditional reputation mechanisms. And, our proposed reputation mechanism can effectively ensure user’s trust in the e-commerce system and simultaneously greatly promote user’s trust in other users.
dustry, promoting the quick development of 3D e-commerce (i.e. e-commerce
systems in 3D virtual environments). In view of this, we propose a reputation
mechanism particularly for 3D e-commerce. Supported by 3D technology and
virtual reality, it consists of four major components: feedback provision based on
human users’ five senses, reputation computation based on feedback, 3D repre-
sentation of computed reputation, and automatic decision making based on reputation. A user study is conducted to evaluate the necessity and value of our proposed reputation mechanism, confirming that users prefer 3D e-commerce with our proposed reputation mechanism over that with traditional reputation mechanisms. And, our proposed reputation mechanism can effectively ensure user’s trust in the e-commerce system and simultaneously greatly promote user’s trust in other users.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 14th International Workshop on Trust in Agent Societies |
| Publisher | Springer |
| Pages | 53-67 |
| Number of pages | 15 |
| Publication status | Published - 2011 |
| Event | Trust in Agent Societies 2011 - Taipei, Taiwan, Province of China Duration: 2 May 2011 → … |
Conference
| Conference | Trust in Agent Societies 2011 |
|---|---|
| Country/Territory | Taiwan, Province of China |
| City | Taipei |
| Period | 2/05/11 → … |