Design of a reputation mechanism for virtual reality: a case for 3D E-Commerce

Hui Fang, Jie Zhang, Murat Sensoy, Nadia Magnenat Thalmann

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The interest in 3D technology is growing both from academia and in-
dustry, promoting the quick development of 3D e-commerce (i.e. e-commerce
systems in 3D virtual environments). In view of this, we propose a reputation
mechanism particularly for 3D e-commerce. Supported by 3D technology and
virtual reality, it consists of four major components: feedback provision based on
human users’ five senses, reputation computation based on feedback, 3D repre-
sentation of computed reputation, and automatic decision making based on reputation. A user study is conducted to evaluate the necessity and value of our proposed reputation mechanism, confirming that users prefer 3D e-commerce with our proposed reputation mechanism over that with traditional reputation mechanisms. And, our proposed reputation mechanism can effectively ensure user’s trust in the e-commerce system and simultaneously greatly promote user’s trust in other users.
Original languageEnglish
Title of host publicationProceedings of the 14th International Workshop on Trust in Agent Societies
PublisherSpringer
Pages53-67
Number of pages15
Publication statusPublished - 2011
EventTrust in Agent Societies 2011 - Taipei, Taiwan, Province of China
Duration: 2 May 2011 → …

Conference

ConferenceTrust in Agent Societies 2011
CountryTaiwan, Province of China
CityTaipei
Period2/05/11 → …

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