Development of a Digital Tool to Overcome the Challenges of Rural Food SMEs

S van der Loo, L Chen, P Edwards, JA Holden, S Karamperidis, MJ Kollingbaum, AC Marqui, JD Nelson, TJ Norman, M Piecyk, E Pignotti

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Abstract

It has been recognised that throughout the UK, rural economies have a significant potential for growth but despite the potential for growth, many rural businesses face barriers that prohibit their expansion. In this study, we focus on one particular group of rural small- to medium-sized enterprises (SMEs): food and drink producers. Through user engagement activities, we identify the issues and needs associated with distributing products to the market, in order to understand the main issues which prevent rural food and drink SMEs from expansion, and to establish the requirements for a digital solution to this challenge.
Original languageEnglish
Pages (from-to)212-219
Number of pages8
JournalScottish Geographical Journal
Volume131
Issue number3-4
Early online date3 Feb 2015
DOIs
Publication statusPublished - 2015

Keywords

  • rural geography
  • transport geography

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    van der Loo, S., Chen, L., Edwards, P., Holden, JA., Karamperidis, S., Kollingbaum, MJ., Marqui, AC., Nelson, JD., Norman, TJ., Piecyk, M., & Pignotti, E. (2015). Development of a Digital Tool to Overcome the Challenges of Rural Food SMEs. Scottish Geographical Journal, 131(3-4), 212-219. https://doi.org/10.1080/14702541.2014.994673