TY - JOUR
T1 - Dissemination of the European Association of Urology Guidelines Through Social Media
T2 - Strategy, Results, and Future Developments
AU - Pradere, Benjamin
AU - Esperto, Francesco
AU - van Oort, Inge M.
AU - Bhatt, Nikita R.
AU - Czarniecki, Stefan W.
AU - van Gurp, Marc
AU - Bloemberg, Jarka
AU - Darraugh, Julie
AU - Garcia-Rojo, Esther
AU - Cucchiara, Vito
AU - Teoh, Jeremy Y.
AU - N'Dow, James
AU - Giannarini, Gianluca
AU - Ribal, Maria J.
AU - European Association of Urology Guidelines Office Dissemination Committee
N1 - Funding/Support and role of the sponsor: None.
PY - 2022/9/1
Y1 - 2022/9/1
N2 - Over the past decade, social media (SoMe) platforms have been embraced by the medical community across all specialties. This engagement creates a valuable opportunity for scientific organizations to use the broad reach, accessibility, functionality, and informal environment of SoMe to raise awareness, reinforce trust with stakeholders, and disseminate scientific information. In this field, the European Association of Urology (EAU) Guidelines Office has been a pioneer and has constantly set out to disseminate the recommendations established annually by its guidelines panels. Here we describe the dissemination strategy used by the EAU Guidelines Office and the results obtained in the past few years. The EAU Guidelines Office proposes various types of content to disseminate on the different SoMe platforms. An ad hoc dissemination committee adapts attractive content for different target audiences to fit the specific requirements of the platforms on which it is published. Over the past 5 yr, the dissemination committee has been able to constantly improve the engagement of different audiences, especially using Twitter, Facebook, and, more recently, Instagram. It has been shown that use of a multifaceted strategy to improve dissemination of the guidelines, such as campaigns for awareness days, is successful. Patient summary: We describe the strategy used by the European Association of Urology Guidelines Office to disseminate recommendations from the association's guidelines to different target audiences via social media and we summarize the main results.
AB - Over the past decade, social media (SoMe) platforms have been embraced by the medical community across all specialties. This engagement creates a valuable opportunity for scientific organizations to use the broad reach, accessibility, functionality, and informal environment of SoMe to raise awareness, reinforce trust with stakeholders, and disseminate scientific information. In this field, the European Association of Urology (EAU) Guidelines Office has been a pioneer and has constantly set out to disseminate the recommendations established annually by its guidelines panels. Here we describe the dissemination strategy used by the EAU Guidelines Office and the results obtained in the past few years. The EAU Guidelines Office proposes various types of content to disseminate on the different SoMe platforms. An ad hoc dissemination committee adapts attractive content for different target audiences to fit the specific requirements of the platforms on which it is published. Over the past 5 yr, the dissemination committee has been able to constantly improve the engagement of different audiences, especially using Twitter, Facebook, and, more recently, Instagram. It has been shown that use of a multifaceted strategy to improve dissemination of the guidelines, such as campaigns for awareness days, is successful. Patient summary: We describe the strategy used by the European Association of Urology Guidelines Office to disseminate recommendations from the association's guidelines to different target audiences via social media and we summarize the main results.
KW - Clinical practice guidelines
KW - Dissemination
KW - Education
KW - European association of urology
KW - Social media
KW - Twitter
KW - Urology
UR - http://www.scopus.com/inward/record.url?scp=85119012675&partnerID=8YFLogxK
U2 - 10.1016/j.euf.2021.10.010
DO - 10.1016/j.euf.2021.10.010
M3 - Article
AN - SCOPUS:85119012675
VL - 8
SP - 1541
EP - 1544
JO - European Urology Focus
JF - European Urology Focus
SN - 2405-4569
IS - 5
ER -