Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?

Huda Khan*, Richard Lee, Larry Lockshin

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

19 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Do Ethnic Cues Improve Advertising Effectiveness for Ethnic Consumers?'. Together they form a unique fingerprint.

Business & Economics