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Does packaging influence taste and quality perceptions across varying consumer demographics?
Huda Khan
*
, Richard Lee
*
Corresponding author for this work
Business Management
University of South Australia
Research output
:
Contribution to journal
›
Article
›
peer-review
11
Citations (Scopus)
Overview
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Medicine & Life Sciences
Taste Perception
100%
Product Packaging
77%
Demography
43%
Language
9%
Literacy
7%
Pakistan
6%
Income
5%
Food
4%
Agriculture & Biology
demographic statistics
60%
packaging
58%
markets
20%
literacy
8%
standardization
6%
Pakistan
5%
income
5%
foods
5%