E-commerce policy and the global economy: A path to more inclusive development?

Ali A. Ahi, Noemi Sinkovics, Rudolf Sinkovics* (Corresponding Author)

*Corresponding author for this work

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The advancement of digitalization is gradually transforming the existing structure of the global economy. According to the McKinsey Global Institute, almost all cross-border transactions had a digital component in 2016 (Manyika et al. 2016). This is also reflected by the growing literature on digitalization and e-commerce. Yet, studies specifically focusing on e-commerce policy are scarce compared with other areas in this domain. By going beyond academic articles and including policy documents in our analysis, this study takes stock of the issues as well as the policy recommendations identified in these publications. Our analysis reveals that to promote an inclusive e-commerce participation, it is imperative to design policies that improve countries’ formal institutions, facilitate the inclusion of less-developed countries in the e-commerce space, and enhance e-commerce adoption by small- and medium-sized enterprises. We highlight the significance of collaboration between and solidarity among governments and other stakeholders.

Original languageEnglish
Pages (from-to)27-56
Number of pages30
JournalManagement International Review
Early online date3 Nov 2022
Publication statusPublished - 1 Feb 2023


  • international e-commerce
  • policy
  • global
  • global economy
  • governance system
  • inclusive e-commerce
  • sustainable development


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