Eating like there's no tomorrow

public awareness of the environmental impact of food and reluctance to eating less meat as part of a sustainable diet

Jennie I Macdiarmid, Flora Douglas, Jonina Campbell

Research output: Contribution to journalArticle

99 Citations (Scopus)

Abstract

Reducing meat consumption is central to many of the scientific debate on healthy, sustainable diets because of the high environmental impact of meat production. Missing from this debate, however, is the public perspectives about eating less meat and consideration of cultural and social values associated with meat. The aim of this study was to explore public awareness of the environmental impact of food and their willingness to reduce meat consumption. Twelve focus groups and four individual interviews were conducted with adults from a range of socio-economic groups living in both rural and urban settings in Scotland. Public understanding of the link between food, environment and climate change was explored, with a focus on meat and attitudes towards reducing meat consumption. Data were transcribed and analysed thematically. Three dominant themes emerged: a lack of awareness of the association between meat consumption and climate change, perceptions of personal meat consumption playing a minimal role in the global context of climate change, and resistance to the idea of reducing personal meat consumption. People associated eating meat with pleasure, and described social, personal and cultural values around eating meat. Some people felt they did not need to eat less meat because they had already reduced their consumption or that they only ate small quantities. Scepticism of scientific evidence linking meat and climate change was common. Changing non-food related behaviours was viewed as more acceptable and a greater priority for climate change mitigation. The study highlights the role meat plays in the diet for many people, beyond nutritional needs. If sustainable dietary habits are to be achieved, cultural, social and personal values around eating meat must be integrated into the development of future dietary recommendations.

Original languageEnglish
Pages (from-to)487-493
Number of pages7
JournalAppetite
Volume96
Early online date23 Oct 2015
DOIs
Publication statusPublished - 1 Jan 2016

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Meat
Eating
Diet
Food
Climate Change
Social Values
Pleasure
Scotland
Feeding Behavior
Focus Groups

Keywords

  • sustainable diets
  • meat
  • attitudes
  • culture
  • climate change
  • focus groups

Cite this

Eating like there's no tomorrow : public awareness of the environmental impact of food and reluctance to eating less meat as part of a sustainable diet. / Macdiarmid, Jennie I; Douglas, Flora; Campbell, Jonina.

In: Appetite, Vol. 96, 01.01.2016, p. 487-493.

Research output: Contribution to journalArticle

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