This editorial provides guidance to authors considering submitting papers with economics content to Journal of Business Venturing. The aim of the journal is to publish high-impact articles on entrepreneurship which combine methodological rigor with comprehensibility (‘accessibility’). Since many economics articles are technically demanding, accessibility to non-technical readers can be a major challenge for authors. This editorial provides some advice for authors of such articles to make their articles more closely targeted on the core interests of the journal's readership and more accessible to non-technical readers. To this end, the editorial suggests that potential authors might benefit from adopting one of the following ‘3R’ strategies: ‘Remove’, ‘Reduce’ or ‘Relate’. It is hoped that this editorial provides useful and actionable guidance for economics researchers submitting theoretical and empirical papers to Journal of Business Venturing.