Entrepreneurship and marketing strategy: The SME under globalization

Research output: Contribution to journalArticlepeer-review

399 Citations (Scopus)

Abstract

Globalization and the emergence of internationally active small and medium-sized enterprises (SMEs) are key worldwide trends. The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers.

Original languageEnglish
Pages (from-to)12-32
Number of pages21
JournalJournal of International Marketing
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Jan 2000

Fingerprint Dive into the research topics of 'Entrepreneurship and marketing strategy: The SME under globalization'. Together they form a unique fingerprint.

Cite this