When respondents intentionally present themselves in socially desirable ways, survey researchers speak of social desirability bias (SDB) that is introduced to the data. SDB is a challenge to survey research, as it can lead to inaccurate measurements and incorrect conclusions about citizens’ behavior (Phillips & Clancy, 1972). The Item Count Technique (ICT) is a frequently used method in survey research to reduce such bias by indirectly, anonymously, and confidentially asking respondents about the sensitive behavior in question.
|Number of pages||15|
|Journal||International Journal of Public Opinion Research|
|Early online date||26 Feb 2016|
|Publication status||Published - Apr 2017|
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