Evolution of a research stream: Critical role of professor cavusgil and michigan state university

Gary Knight*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMichigan State University Contributions to International Business and Innovation
EditorsTamer Cavusgil, Rudolf Sinkovics, Pervez Ghauri
Pages53-66
Number of pages14
DOIs
Publication statusPublished - 1 Dec 2009

Publication series

NameAdvances in International Marketing
Volume19
ISSN (Print)1474-7979

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Knight, G. (2009). Evolution of a research stream: Critical role of professor cavusgil and michigan state university. In T. Cavusgil, R. Sinkovics, & P. Ghauri (Eds.), Michigan State University Contributions to International Business and Innovation (pp. 53-66). [1812048] (Advances in International Marketing; Vol. 19). https://doi.org/10.1108/S1474-7979(2009)0000019009