Examining the relationship between creativity and innovation: A meta-analysis of organizational, cultural and environmental factors.

Hessam Sarooghi (Corresponding Author), Dirk Libaers, Andrew Burkemper

Research output: Contribution to journalArticlepeer-review

168 Citations (Scopus)
93 Downloads (Pure)

Abstract

It is generally believed that creativity enhances innovative activities. However, empirical research regarding the impact of creativity on innovation, although positive, has produced a wide range of results. In this study, we conduct a meta-analysis of 52 empirical samples comprising 10,538 observations to test the nature of this relationship, and in particular how organizational, environmental,
and cultural factors moderate the creativity-innovation link. We find a strong positive relationship between creativity and innovation, especially at the individual level. In addition, we find intriguing moderating effects in which the relationship between creativity and innovation is stronger for large firms, process innovations, and low-tech industries relative to small firms, product innovations, and high-tech industries. Further, we find that moderate levels of uncertainty avoidance maximize the correlation between creativity and innovation. We conclude by discussing theoretical and managerial implications and offering suggestions for future research in the entrepreneurship and innovation literature.
Original languageEnglish
Pages (from-to)714-731
JournalJournal of Business Venturing
Volume30
Issue number5
DOIs
Publication statusPublished - Sep 2015

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