How does framing strategy affect evaluation of culturally mixed products? The self–other asymmetry effect

Nan Cui, Lan Xu (Corresponding Author), Tao Wang, William Qualls, Yanghong Hu

Business Management

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

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- Last Name(descending)

Yanghong Hu
- Business School, Centre for Governance, Accountability, and Sustainability (GAS)
- Business School, Business Management - Lecturer
Person: Academic