'I am pleased to shop somewhere that is fighting the supermarkets a little bit'

A cultural political economy of alternative food networks

David Watts, Jo Little, Brian Ilbery

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

This paper conducts a cultural political economy (CPE) analysis of consumers’ semiotic and material construals of alternative food networks (AFN). It starts by outlining, in the context of debate over AFN, why CPE is useful analytical tool. The collection of talk data from 40 respondents, and food consumption data from 20 respondents, is outlined and explained. Talk data reveal that interviewees construe conventional and alternative food networks differently based on values relating to food quality judgements, provenance and trust, and alternativeness. Consumption data demonstrate respondents’ material engagement with conventional and, to a lesser extent, alternative food networks.
The paper concludes that CPE is a productive framework for analysing AFN qua a subaltern economic imaginary, and that it can help to set them on ‘firmer’ ground, both ontologically and normatively.
Original languageEnglish
Pages (from-to)21-29
Number of pages9
JournalGeoforum
Volume91
Early online date23 Feb 2018
DOIs
Publication statusPublished - May 2018

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political economy
food
food consumption
semiotics
economics
Values

Keywords

  • alternative food networks
  • cultural political economy
  • consumers
  • England

Cite this

'I am pleased to shop somewhere that is fighting the supermarkets a little bit' : A cultural political economy of alternative food networks. / Watts, David; Little, Jo; Ilbery, Brian.

In: Geoforum, Vol. 91, 05.2018, p. 21-29.

Research output: Contribution to journalArticle

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