Abstract
The use of cross-functional team increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional team including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R&D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short term management focus on incremental innovation.
Original language | English |
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Pages (from-to) | 537-554 |
Number of pages | 18 |
Journal | International Journal of Innovation Management |
Volume | 13 |
Issue number | 4 |
DOIs | |
Publication status | Published - Dec 2009 |
Keywords
- innovation
- new product development
- cross-functional teams
- time to market
- product innovativeness