Implementing best practices to support creativity in NPD cross-functional teams

Raluca Bunduchi

Research output: Contribution to journalArticle

12 Citations (Scopus)

Abstract

The use of cross-functional team increases creativity in new product development leading to shorter development time and higher product innovativeness. Research in new product development has identified a number of organisational practices associated with supporting organisational creativity in cross-functional team including frequent and open communication, building organisational slack, attitude to risk and top management commitment. Using a single case study approach, this paper explores the challenges associated with the implementation of such organisational practices in the R&D department of a large telecommunication company. Challenges include sequential involvement of functions in the team, broken communication between different teams, management attitude to resource constraints, and short term management focus on incremental innovation.
Original languageEnglish
Pages (from-to)537-554
Number of pages18
JournalInternational Journal of Innovation Management
Volume13
Issue number4
DOIs
Publication statusPublished - Dec 2009

Fingerprint

Product development
Communication
Telecommunication
Innovation
Best practice
Cross-functional teams
Creativity
New product development
Organizational practices
Industry
Organizational slack
Management attitudes
Organizational creativity
Incremental innovation
Team management
Risk management
Product innovativeness
Telecommunications
Resource constraints
Management commitment

Keywords

  • innovation
  • new product development
  • cross-functional teams
  • time to market
  • product innovativeness

Cite this

Implementing best practices to support creativity in NPD cross-functional teams. / Bunduchi, Raluca.

In: International Journal of Innovation Management, Vol. 13, No. 4, 12.2009, p. 537-554.

Research output: Contribution to journalArticle

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