Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy

Business & Economics

• Marketing Practices 100%
• Developing Economies 85%
• Multinational Corporations 84%
• Legitimacy 79%
• Corporate Social Responsibility 72%
• Marketing 37%
• Formal Institutions 14%
• Civil Society 14%
• Marketing Activities 12%
• Host Country 10%
• Consumer Products 8%
• Informal Institutions 7%
• Health Education 7%
• Anchoring 7%
• Institutional Pressures 7%
• Institutional Perspective 7%
• Telecommunications 6%
• International Marketing 6%
• Brand Value 6%
• Institutionalization 6%
• Institutional Theory 5%
• Institutional Environment 5%
• Integrated Approach 5%
• Environmental Protection 5%
• Managers 5%
• Pakistan 5%
• Propensity 5%
• Pharmaceuticals 4%
• Social Media 4%
• Marketing Strategy 4%
• Gas 4%
• Banking 4%
• Oil 4%
• Stakeholders 3%
• Economics 2%
• Design Methodology 2%