TY - BOOK
T1 - International Business
T2 - The New Realities, 5th Ed.
AU - Cavusgil, S. Tamer
AU - Knight, Gary
AU - Riesenberger, John
PY - 2020
Y1 - 2020
N2 - International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
AB - International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
UR - https://www.pearson.com/uk/educators/higher-education-educators/program/Cavusgil-International-Business-The-New-Realities-Global-Edition-5th-Edition/PGM2728124.html?tab=overview
M3 - Book
SN - 978-1292303246
BT - International Business
PB - Pearson Education
CY - New York
ER -