International Marketing Blunders by American Firms in Japan: Some Lessons for Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	107-29
Journal	Journal of International Marketing
Volume	3
Issue number	4
Publication status	Published - 1995

Cite this

@article{f5e391cc4dba46aaa5dccdb0e5b8a306,

title = "International Marketing Blunders by American Firms in Japan: Some Lessons for Management",

author = "Gary Knight",

year = "1995",

language = "English",

volume = "3",

pages = "107--29",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

number = "4",

}