International Performance Antecedents in Emerging Market SMEs: Evidence from China

Man Zhang*, Gary Knight, Patriya Tansuhaj

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)


Emerging market countries are characterized by weaknesses in institutions, infrastructure, and other public resources to support business. Small and medium-sized enterprises (SMEs) typically endure limited private resources. Despite such deficiencies, emerging-market SMEs are participating increasingly in international business. The authors examine orientations and strategies that engender superior international performance among SMEs from emerging markets. They develop and test a model using a large dataset of Chinese SMEs to examine the antecedent roles of market culture, international orientation, and international marketing strategy. Findings point to these constructs as significant drivers of international performance. Implications for scholarship and practice are offered.

Original languageEnglish
Pages (from-to)161-177
Number of pages17
JournalJournal of Global Marketing
Issue number3
Publication statusPublished - May 2014


  • Emerging markets
  • international marketing
  • market culture
  • performance
  • SMEs


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