TY - GEN
T1 - Is ArguMessage Effective? A Critical Evaluation of the Persuasive Message Generation System
AU - Thomas, Rosemary J.
AU - Masthoff, Judith
AU - Oren, Nir
N1 - The work on cyber-security in this paper was supported by EPSRC award EP/P011829/1.
PY - 2019
Y1 - 2019
N2 - This paper describes an investigation into the effectiveness of ArguMessage, a system that uses argumentation schemes and limited user input to semi-automatically generate persuasive messages encouraging behaviour change that follow specific argumentation patterns. We conducted user studies in the domains of healthy eating and email security to investigate its effectiveness. Our results show that ArguMessage in general supported users in generating messages based on the argumentation schemes. However, there were some issues in particular with copying the example messages, and some system improvements need to be made. Participants were generally satisfied with the messages produced, with the exception of those produced by two schemes (‘Argument from memory with goal’ and ‘Argument from values with goal’) which were removed after the first study.
AB - This paper describes an investigation into the effectiveness of ArguMessage, a system that uses argumentation schemes and limited user input to semi-automatically generate persuasive messages encouraging behaviour change that follow specific argumentation patterns. We conducted user studies in the domains of healthy eating and email security to investigate its effectiveness. Our results show that ArguMessage in general supported users in generating messages based on the argumentation schemes. However, there were some issues in particular with copying the example messages, and some system improvements need to be made. Participants were generally satisfied with the messages produced, with the exception of those produced by two schemes (‘Argument from memory with goal’ and ‘Argument from values with goal’) which were removed after the first study.
KW - Argumentation schemes
KW - Message generation
KW - Persuasion
UR - http://www.scopus.com/inward/record.url?scp=85064538225&partnerID=8YFLogxK
UR - http://www.mendeley.com/research/argumessage-effective-critical-evaluation-persuasive-message-generation-system
U2 - 10.1007/978-3-030-17287-9_8
DO - 10.1007/978-3-030-17287-9_8
M3 - Published conference contribution
AN - SCOPUS:85064538225
SN - 9783030172862
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 87
EP - 99
BT - Persuasive Technology
A2 - Oinas-Kukkonen, Harri
A2 - Win, Khin Than
A2 - Karapanos, Evangelos
A2 - Karppinen, Pasi
A2 - Kyza, Eleni
PB - Springer-Verlag
CY - Cham
T2 - 14th International Conference on Persuasive Technology, PERSUASIVE 2019
Y2 - 9 April 2019 through 11 April 2019
ER -