@inproceedings{f4b68fbba75b46a3afdd7a6cd638293c,
title = "Is it me or is it what I say?: Source image and persuasion",
abstract = "In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source's appearance on the source's credibility and that this effect is topic dependent. We also explore how the perceived source's credibility for a particular topic correlates with the perceived credibility of a message on that topic. ",
keywords = "persuasion, user interface, ECA, agent",
author = "Hien Nguyen and Judith Masthoff",
note = "Proceedings of the Revised Selected Papers 2nd international conference on Persuasive technology, Palo Alto, CA, USA, April 26-27, 2007 ; 2nd international conference on Persuasive technology ; Conference date: 26-04-2007 Through 27-04-2007",
year = "2007",
month = nov,
day = "30",
doi = "10.1007/978-3-540-77006-0_29",
language = "English",
isbn = "3540770054",
series = "Lecture Notes In Computer Science ",
publisher = "Springer-Verlag",
number = "4744",
pages = "231--242 ",
editor = "{de Kort}, Yvonne and Wijnand IJsselsteijn and Cees Midden and Berry Eggen and B.J. Fogg",
booktitle = "Persuasive Technology",
}