Is it me or is it what I say? Source image and persuasion

Hien Nguyen, Judith Masthoff

Research output: Chapter in Book/Report/Conference proceedingConference contribution

16 Citations (Scopus)

Abstract

In a persuasive communication, not only the message but also the source of the message can influence the persuasibility of the audience. This paper investigates whether displaying a static image of the source can affect the perceived credibility of a message that aims to promote regular exercise. We find a clear influence of the source's appearance on the source's credibility and that this effect is topic dependent. We also explore how the perceived source's credibility for a particular topic correlates with the perceived credibility of a message on that topic.
Original languageEnglish
Title of host publicationPersuasive Technology
Subtitle of host publicationSecond International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA
EditorsYvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B.J. Fogg
Place of PublicationHeidelberg, Germany
PublisherSpringer-Verlag
Pages231-242
Number of pages12
ISBN (Print)3540770054, 9783540770053
DOIs
Publication statusPublished - 30 Nov 2007
Event2nd international conference on Persuasive technology - Palo Alto, C A, United States
Duration: 26 Apr 200727 Apr 2007

Publication series

NameLecture Notes In Computer Science
PublisherSpringer-Verlag
Number4744
ISSN (Electronic)0302-9743

Conference

Conference2nd international conference on Persuasive technology
CountryUnited States
CityPalo Alto, C A
Period26/04/0727/04/07

Keywords

  • persuasion
  • user interface
  • ECA
  • agent

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    Nguyen, H., & Masthoff, J. (2007). Is it me or is it what I say? Source image and persuasion. In Y. de Kort, W. IJsselsteijn, C. Midden, B. Eggen, & B. J. Fogg (Eds.), Persuasive Technology: Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA (pp. 231-242 ). (Lecture Notes In Computer Science ; No. 4744). Springer-Verlag. https://doi.org/10.1007/978-3-540-77006-0_29