Abstract
The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.
| Original language | English |
|---|---|
| Pages (from-to) | 51-71 |
| Number of pages | 21 |
| Journal | Asian Business and Management |
| Volume | 18 |
| Early online date | 17 Sep 2018 |
| DOIs | |
| Publication status | Published - 14 Feb 2019 |
Keywords
- China
- Emerging markets
- Information accessibility
- Information asymmetry
- Institutional development
- International Organization for Standardization
- Product innovation
- Quality management
