ISO certification and new product success in an emerging market

Jie Wu; Zefu Wu

doi:10.1057/s41291-018-0046-6

ISO certification and new product success in an emerging market

Jie Wu, Zefu Wu^*

^*Corresponding author for this work

Business Management

Research output: Contribution to journal › Article

Abstract

The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Original language	English
Pages (from-to)	51-71
Number of pages	21
Journal	Asian Business and Management
Volume	18
Early online date	17 Sep 2018
DOIs	https://doi.org/10.1057/s41291-018-0046-6
Publication status	Published - 14 Feb 2019

Keywords

China
Emerging markets
Information accessibility
Information asymmetry
Institutional development
International Organization for Standardization
Product innovation
Quality management

Access to Document

10.1057/s41291-018-0046-6Licence: Unspecified

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Jie Wu
- Business School, Business Management - Chair in Strategy and Entrepreneurship
Person: Academic

Cite this

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title = "ISO certification and new product success in an emerging market",

abstract = "The relationship between self-imposed certification of the quality of a firm{\textquoteright}s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.",

keywords = "China, Emerging markets, Information accessibility, Information asymmetry, Institutional development, International Organization for Standardization, Product innovation, Quality management",

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note = "Acknowledgements: The authors would like to acknowledge the financial support provided by the National Natural Science Foundation of China (Grant No. 71728003), the Macao Foundation (Grant No. MF1711) and the University of Macau (Grant No. MYRG 2016-00207-FBA/MYRG2018-00171-FBA) for this research.",

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KW - Institutional development

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