ISO certification and new product success in an emerging market

Jie Wu, Zefu Wu*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


The relationship between self-imposed certification of the quality of a firm’s management practices and its new product performance was investigated using data from a survey of 878 manufacturing and service firms. Certification was shown to promote new product success by reducing the information asymmetry a firm and potential buyers in an emerging market. That positive effect weakens where the quality of local institutions is better.

Original languageEnglish
Pages (from-to)51-71
Number of pages21
JournalAsian Business and Management
Early online date17 Sep 2018
Publication statusPublished - 14 Feb 2019


  • China
  • Emerging markets
  • Information accessibility
  • Information asymmetry
  • Institutional development
  • International Organization for Standardization
  • Product innovation
  • Quality management


Dive into the research topics of 'ISO certification and new product success in an emerging market'. Together they form a unique fingerprint.

Cite this