ISO certification and new product success in an emerging market

Jie Wu, Zefu Wu^*

^*Corresponding author for this work

Business Management

Research output: Contribution to journal › Article › peer-review

7 Citations (Scopus)

1 results
- Last Name(descending)

Jie Wu
- Business School, Africa-Asia Centre for Sustainability (AACS)
- Business School, Business Management - Chair in Strategy and Entrepreneurship
Person: Academic