Market Orientation and Public Service Performance: New Public Management Gone Mad?

Richard M. Walker*, Gene A. Brewer, George A. Boyne, Claudia N. Avellaneda

*Corresponding author for this work

    Research output: Contribution to journalArticle

    69 Citations (Scopus)

    Abstract

    The backbone of theory of the market-based approach New Public Management is that market orientation improves public service performance. In this article, market orientation is operationalized through the dominant theoretical framework in the business literature: competitor orientation, customer orientation, and interfunctional coordination. Market orientation is examined from the vantage point of three stakeholder groups in English local government: citizens, public servants, and the central government's agent, the Audit Commission. Findings show that market orientation works best for enhancing citizen satisfaction with local services, but its impacts on the performance judgments of local managers or the Audit Commission are negligible. The conclusion discusses important implications of these findings for research, policy, and practice.

    Original languageEnglish
    Pages (from-to)707-717
    Number of pages11
    JournalPublic Administration Review
    Volume71
    Issue number5
    DOIs
    Publication statusPublished - Sep 2011

    Fingerprint

    market orientation
    New Public Management
    public service
    audit
    performance
    customer ties
    citizen
    servants
    research policy
    research practice
    stakeholder
    manager
    Public services
    New public management
    Market orientation
    Service performance
    market
    Group
    Audit

    ASJC Scopus subject areas

    • Sociology and Political Science
    • Public Administration
    • Marketing

    Cite this

    Market Orientation and Public Service Performance : New Public Management Gone Mad? / Walker, Richard M.; Brewer, Gene A.; Boyne, George A.; Avellaneda, Claudia N.

    In: Public Administration Review, Vol. 71, No. 5, 09.2011, p. 707-717.

    Research output: Contribution to journalArticle

    Walker, Richard M. ; Brewer, Gene A. ; Boyne, George A. ; Avellaneda, Claudia N. / Market Orientation and Public Service Performance : New Public Management Gone Mad?. In: Public Administration Review. 2011 ; Vol. 71, No. 5. pp. 707-717.
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