Marketing Politics to Voters: Late Deciders in the 1992 British Election

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)135-146
JournalEuropean Journal of Marketing
Volume30
Issue number10-11
Publication statusPublished - 1996

Cite this

Marketing Politics to Voters: Late Deciders in the 1992 British Election. / Hayes, Bernadette C.

In: European Journal of Marketing, Vol. 30, No. 10-11, 1996, p. 135-146.

Research output: Contribution to journalArticle

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title = "Marketing Politics to Voters: Late Deciders in the 1992 British Election",
author = "Hayes, {Bernadette C}",
year = "1996",
language = "English",
volume = "30",
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journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
number = "10-11",

}

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AU - Hayes, Bernadette C

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EP - 146

JO - European Journal of Marketing

JF - European Journal of Marketing

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