| Original language | English |
|---|---|
| Pages (from-to) | 654-666 |
| Number of pages | 12 |
| Journal | European Journal of Marketing |
| Publication status | Published - 1997 |
Marketing. The Whore of Babylon?
Ian Robson, J. Rowe
Research output: Contribution to journal › Article › peer-review
11
Citations
(Scopus)