This study examines the logic and power of non-probability sampling. In this context, we will come to learn that sampling decisions need to be justified so that examiners can have an appropriate context for assessing samples. Acknowledging differences across guidelines, the study draws on empirical data from 36 in-depth interviews to alleviate concerns about sampling techniques.
|Publisher||British Academy of Management|
|Publication status||Published - 13 Jul 2021|