Nostalgia is standardly assumed to be directed towards the past, to involve some salient feeling of the irretrievability of the past, and to be directed towards the memory of an event. In this paper I argue that none of these standard assumptions hold. I use a time-traveller example to demonstrate that nostalgia is not essentially past-directed. Once nostalgia is prised from the objective past, we can examine the other purported conditions, making space for the conclusion that the felt irretrievability of the past is not the necessary feature of nostalgia that we assumed it to be. I then argue that the notion that nostalgia is directed towards the memory of an event is misguided. Finally, I distinguish two routes to nostalgia and, with this distinction in place, argue that nostalgia is neither essentially time nor place directed. Nostalgia is simply change-directed.
|Number of pages||7|
|Early online date||21 Jun 2020|
|Publication status||Published - Sep 2020|
- atemporal nostalgia
- nostalgia and change
- nostalgia in marketing
- nostalgia triggers