Abstract
This paper presents a field study of a framework for personalized
mobile recommendations in the tourism domain,of sight-seeing Points of Interest (POI). We evaluate the effectiveness, satisfaction and divergence from popularityof a knowledge-based personalization strategy comparing it to recommending most popular sites. We found that participants visited more of the recommended POIs for listswith popular but non-personalized recommendations. Incontrast, the personalized recommendations led participantsto visit more POIs overall and visit places “off the beatentrack”. The level of satisfaction between the two conditions
was comparable and high, suggesting that our participants were just as happy with the rarer, “off the beaten track” recommendations and their overall experience. We conclude that personalized recommendations set tourists into a discovery mode with an increased chance for serendipitous findings, in particular for returning tourists.
mobile recommendations in the tourism domain,of sight-seeing Points of Interest (POI). We evaluate the effectiveness, satisfaction and divergence from popularityof a knowledge-based personalization strategy comparing it to recommending most popular sites. We found that participants visited more of the recommended POIs for listswith popular but non-personalized recommendations. Incontrast, the personalized recommendations led participantsto visit more POIs overall and visit places “off the beatentrack”. The level of satisfaction between the two conditions
was comparable and high, suggesting that our participants were just as happy with the rarer, “off the beaten track” recommendations and their overall experience. We conclude that personalized recommendations set tourists into a discovery mode with an increased chance for serendipitous findings, in particular for returning tourists.
| Original language | English |
|---|---|
| Title of host publication | MobileHCI '10 12th International Conference on Human Computer Interaction with Mobile Devices and Services |
| Place of Publication | New York |
| Publisher | ACM Press |
| Pages | 209-218 |
| Number of pages | 10 |
| ISBN (Print) | 978-1-60558-835-3 |
| DOIs | |
| Publication status | Published - 2010 |
| Event | 12th International Conference on Human-Computer Interaction with Mobile Devices and Services - Lisbon, Portugal Duration: 7 Sept 2010 → 10 Sept 2010 |
Conference
| Conference | 12th International Conference on Human-Computer Interaction with Mobile Devices and Services |
|---|---|
| Country/Territory | Portugal |
| City | Lisbon |
| Period | 7/09/10 → 10/09/10 |