On the front line

Michael R. Czinkota*, Gary A. Knight

*Corresponding author for this work

Research output: Contribution to journalReview article

Original languageEnglish
Pages (from-to)33-39
Number of pages7
JournalMarketing Management
Issue number3
Publication statusPublished - 1 May 2005

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

Czinkota, M. R., & Knight, G. A. (2005). On the front line. Marketing Management, 14(3), 33-39.