On the front line

Michael R. Czinkota^*, Gary A. Knight

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

Cite this

@article{979ac3e198744ec88ec3977074ffff6e,

title = "On the front line",

author = "Czinkota, {Michael R.} and Knight, {Gary A.}",

year = "2005",

month = may,

day = "1",

language = "English",

volume = "14",

pages = "33--39",

journal = "Marketing Management",

issn = "1061-3846",

publisher = "Taylor and Francis Ltd.",

number = "3",

}